Advertising Basics: The Invitation

Between my wife and I and our kids, I have been involved with 6 family weddings in the past 14 years, along attending a few others along the way.

Every wedding took planning.

Every wedding had guests.

And every guest was invited.

I want you to think about your business dynamics the way brides think about their wedding.

Your business requires planning.

Your business needs guests (customers).

Your customers need to be invited to your business (wedding).

That last line is where advertising comes in.

How many guests would attend a wedding if they were not invited?

How successful will your business be if you don’t invite customers?

See the parallels?

Allow me to spell it out a bit more.

The details of the wedding are not anymore important or less important than the invitations.

The details of your business are not anymore important or less important than the advertising to invite people to spend their money with you.

You need both.  They are of equal importance.

If you plan a wedding and don’t invite anyone, it is a tremendous waste of food, time and other resources.

If you start a business and don’t advertise to invite people, it is more than a waste, it is a tremendous loss.

Over the years I have seen people devote all of their time, energy and money into creating a business, but because they didn’t have advertising in place to invite customers, they lost it all, even their marriages.

Sounds dismal, and it is sad to see.

The opposite is also true.

It is exciting to see success and families thrive as their business thrives.

It takes customers who spend their money with you.

It takes advertising to invite customers to your business.

And it takes a commitment to your advertising just as strong as all of your other business plans.

I’ve seen it work.  And I’ve helped time and time again with businesses large and small.

This year I will be working with a few select businesses who are committed to their success and are going to do all the steps required to be successful include invite customers by advertising.

Do you qualify?

Drop me a note or call or text and let’s find out.