The Genuine ScLoHo aka Scott Howard

Are You Getting Your 3 Percent Increase This Christmas?

November 18, 2015 Marketing and Advertising Insights ScLoHo's Collective Wisdom 0

The folks at released a whole bunch of data this month that says that most retailers can expect at least a 3% increase in sales this holiday season compared to last year. yoursigncw

There are a whole bunch of qualifications to that statement and you can read the report here, but for now, I’ll share some of the items that caught my eye.

  • Almost half – 46.1% – of all holiday shopping will be conducted online, says the NRF,  Free shipping/shipping promotions will be an important factor for close to half (47%) of holiday shoppers’ decisions on where to shop.
  • About two-thirds of consumers expect to use mobile devices while shopping in-store.
  • Buying online and picking up in-store appears to be a key trend this holiday season (as identified in the NRF survey), and an Accenture study suggests that two-thirds of consumers who engage in this activity will likely buy additional items during their store visit.
  • The quality of the website experience is as important as the physical store experience to shoppers this year, with about half considering each of these when choosing a retailer, according to a study from MarketLive. The survey also finds enthusiasm for personalized product recommendations and mobile alerts.
  • Gift cards remain a popular gift across studies, with the Brand Keys study being very buoyant on this front, indicating that virtually all (96% of) holiday shoppers will purchase one this year.

So as a local retailer, what are you going to do to make sure you get your piece of the pie, (or fruitcake) this year?   Want help?  Contact me.


Scott Howard aka ScLoHo has 25+ years of experience in marketing , advertising, media and works directly in the radio and digital world from Fort Wayne, Indiana.  Contact him at or 260.255.4357.


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