The Genuine ScLoHo aka Scott Howard

Cut The Hype

May 3, 2013 The Not-So-Secret Writings of ScLoHo 0

Want to know if your marketing and advertising are going to work?

Try this simple test.

It’s a variation of the Golden Rule.

Treat others the way you would want to be treated.

I don’t care if you are running a 99 cent store, or a store where the smallest trinket starts at $1,000.

We are so tired of broken promises, screaming, “BUY IT NOW” commercials, and all the hype that we are being fed by so many.

Ask yourself, would I sell this to my best friend at this price? If not, then change.

Are there any business practices they you are involved in that are “questionable”? Stop it now.

Are you always truthful? Do you fix things that go wrong? Do you take responsibility?

These are the the questions you need to ask and if necessary, make some changes.

Cut the Hype and Be Real. That’s the best marketing policy of all.

Scott Howard aka ScLoHo has 25+ years of experience in marketing , advertising, media and works directly in the radio and digital world from Fort Wayne, Indiana.  Contact him at or 260.255.4357.


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