Today I am on the road, meeting new business owners and managers, doing follow up meetings and all the other stuff it takes to be successful in my profession.
I have over 10,000 articles that I posted on my blogs over the past 9 years.
Some are worth a second or third look.
So a few times each month, I will add it to this website.
From my 2008 archives:
This applies to the rookie salesperson and the seasoned vet.
This applies to the 100 year old family business and the business that you are running out of a corner of your basement.
This applies to the C.E.O. and the intern.
And everyone in between.
There is only one way for your business to Thrive and Grow, You have to invite people to do business with you.
There is only one way for your business to Survive and Stay Afloat, You have to invite people to do business with you.
There is an easy way to lose your job, your business, your livelihood. Stop inviting people to do business with you.
A good friend reminded me that any business that is coasting is going to stop. Because there is only one way you can coast. Downhill.
How do you invite people to do business with you?
Pick up the phone and set a meeting with them. Send out a postcard, Advertise in the paper, or the radio, or television. Do a billboard campaign, visit networking meetings, join a club, volunteer, develop a website, write a blog, comment on other peoples blogs. I could go on and on and on, but it all depends on what you do and who you want to do it with.
But you have to invite.