Is Your Business Still Operating Like It’s 1999?

It’s hard to believe the first couple of months of 2017 are over.

At the end of 1999, I was working on the air at a local radio station and there’s a recording of me (called an air-check), talking about the Prince song 1999.

When that song came out in 1982, I played in the radio. 17 years later, in 1999 I was still playing it.  Another 17 years (plus a couple more) and I heard Prince’s 1999 on the radio just the other day.

Somethings are timeless.  A great song for example.  But I’m not hear to talk to you about music.

Nope, I’m here to talk to you about marketing.

At the end of 2016 a survey was taken asking, “Which consumer trends do you believe will have the greatest impact on your industry in the next 10 years?” 

The top answer was Mobile. You can see the entire list at MarketingCharts.com but since mobile is the number one answer, my question to you is, Are you ready for Mobile

Mobile starts with your online presence and includes your website being mobile friendly. (Another study I read this week mentioned that if it takes longer than 3 seconds for your website to load on a mobile device 53% of visitors will leave.)

Mobile also includes the ability for consumers of all ages to get info on nearly anything or anyone where ever we are.  So now we are talking about reviews, social media chatter and your online reputation.

If you haven’t given thought to all of this, it’s time to start.  Need some help?  Contact me.  Then you can party like it’s 1999.

I got that song stuck in my head now, do you?

Scott Howard aka ScLoHo has 25+ years of experience in marketing , advertising, media and works directly in the radio and digital world from Fort Wayne, Indiana.  Contact him at Scott@ScLoHo.net or 260.255.4357.

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