Most Stupid Offers are created by marketing and business folks who are looking at things backwards.

Mr/Ms Business owner:

If you run a sale to get rid of stuff you want to sell, for whatever reason you have, you are likely to create a Stupid Offer.

Turn it around.

Run a sale on stuff that your customers want to buy, that’s a Smart Offer.

Today in my email was a Stupid Offer from Radio Shack.

The subject line was Free Flashlight with Radio Purchase.

Two things I am not in the market to buy, but they want to either sell or get rid of.

If you’re really good at marketing, you promote your best selling items and don’t even have to create a special offer, stupid or smart.

You create a desire for people to pay a premium to buy stuff from you.

Think Apple and you’re moving in the right direction.