The Genuine ScLoHo aka Scott Howard

Stupid Offers

March 8, 2012 The Not-So-Secret Writings of ScLoHo 0

Most Stupid Offers are created by marketing and business folks who are looking at things backwards.

Mr/Ms Business owner:

If you run a sale to get rid of stuff you want to sell, for whatever reason you have, you are likely to create a Stupid Offer.

Turn it around.

Run a sale on stuff that your customers want to buy, that’s a Smart Offer.

Today in my email was a Stupid Offer from Radio Shack.

The subject line was Free Flashlight with Radio Purchase.

Two things I am not in the market to buy, but they want to either sell or get rid of.

If you’re really good at marketing, you promote your best selling items and don’t even have to create a special offer, stupid or smart.

You create a desire for people to pay a premium to buy stuff from you.

Think Apple and you’re moving in the right direction.

Scott Howard aka ScLoHo has 25+ years of experience in marketing , advertising, media and works directly in the radio and digital world from Fort Wayne, Indiana.  Contact him at Scott@ScLoHo.net or 260.255.4357.

 

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