by Scott Howard | Oct 3, 2017 | Marketing and Advertising Insights, ScLoHo's Web World, The Not-So-Secret Writings of ScLoHo, WOWO Fort Wayne Radio Advertising with Scott Howard
Measuring Return On Investment Is Fake Science. At least the way some people try and convince you that it’s measurable. Or I could say Measuring Return On Investment of your advertising is problematic. Here’s why and what’s really important. When I...
by Scott Howard | Apr 20, 2017 | Marketing and Advertising Insights, The Not-So-Secret Writings of ScLoHo
Prefer to listen instead of read? Here’s the podcast version of today’s article: I was talking to two friends recently in separate conversations who have both decided to spend $4000 this year on an advertising program that I believe is pretty stupid....
by Scott Howard | Feb 9, 2017 | Marketing and Advertising Insights, The Not-So-Secret Writings of ScLoHo
Updated from the 2011 ScLoHo archives: Ever wonder about the customers you don’t have anymore? Where did they go? Some have moved out of town. Some have died. Some simply don’t need what you are selling. Some have found an alternative. It’s the last...
by Scott Howard | Apr 13, 2016 | Marketing and Advertising Insights, The Not-So-Secret Writings of ScLoHo
Most businesses have cycles that are predictable but what is the reason for those ups and downs? Is the pattern breakable? Is it worth trying? Granted, some businesses like the slow months, that’s when they take 3 day weekends, or vacations, but what if you...
by Scott Howard | May 14, 2015 | Marketing and Advertising Insights, Really? The Personal ScLoHo, The Not-So-Secret Writings of ScLoHo
It’s #ThrowBackThursday, so I pulled this from the 2009 ScLoHo archives: Sometimes we get so wrapped up in the day to day, week to week process of running our businesses and our life overall, we neglect to put together a plan. Yeah, I’m going to toss out...
