by Scott Howard | Apr 18, 2018 | Marketing and Advertising Insights, The Not-So-Secret Writings of ScLoHo, WOWO Fort Wayne Radio Advertising with Scott Howard
One of the weirdest things I sometimes hear from business owners is, “we are busy enough, we don’t need to advertise to get new customers.” Sorry, but you ALWAYS need new customers, and today, I’ll tell you why. I had a conversation recently...
by Scott Howard | Apr 11, 2018 | Marketing and Advertising Insights, The Not-So-Secret Writings of ScLoHo, Uncategorized, WOWO Fort Wayne Radio Advertising with Scott Howard
A recent conversation I had with a new advertising partner included a variation on the question, Did The Advertising Work? It’s not an easy question to answer if you don’t know how to measure and that’s why I ask questions that pertain to...
by Scott Howard | Feb 8, 2018 | Marketing and Advertising Insights, The Not-So-Secret Writings of ScLoHo, Uncategorized
What kind of marketing and advertising plan is best? A Big Bang or Slow & Steady? All depends on what you’re needing to accomplish. Every once in awhile I see businesses do the exact opposite of what would work best for their goals. First, let’s lay...
by Scott Howard | Jan 3, 2018 | Marketing and Advertising Insights, The Not-So-Secret Writings of ScLoHo, WOWO Fort Wayne Radio Advertising with Scott Howard
It’s your time, Time to Go BIG in 2018. The last few years I have been with WOWO Radio, I have worked with and observed two very distinct types of business models. There are the leaders and the rest. The leaders are the ones that decided to take a leap of faith...
by Scott Howard | Nov 17, 2017 | Marketing and Advertising Insights, ScLoHo's Collective Wisdom, ScLoHo's Fort Wayne, The Not-So-Secret Writings of ScLoHo, WOWO Fort Wayne Radio Advertising with Scott Howard
I was recently asked to share an infograph with you which prompted what I am writing today, Is Bigger Also Better? I’m going to limit my thoughts on the subject to the business world and some personal insights too. First the infograph: Courtesy of: EP Capital...
