Prefer to listen instead of read? Here’s the podcast version of today’s article: I was talking to two friends recently in separate conversations who have both decided to spend $4000 this year on an advertising program that I believe is pretty stupid. It’s not their fault, not really. They were charmed by the salesperson, into…
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Updated from the 2011 ScLoHo archives: Ever wonder about the customers you don’t have anymore? Where did they go? Some have moved out of town. Some have died. Some simply don’t need what you are selling. Some have found an alternative. It’s the last one that should concern you the most. You need to find…
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Most businesses have cycles that are predictable but what is the reason for those ups and downs? Is the pattern breakable? Is it worth trying? Granted, some businesses like the slow months, that’s when they take 3 day weekends, or vacations, but what if you could increase the revenue during those slow times? Restaurants are…
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It’s #ThrowBackThursday, so I pulled this from the 2009 ScLoHo archives: Sometimes we get so wrapped up in the day to day, week to week process of running our businesses and our life overall, we neglect to put together a plan. Yeah, I’m going to toss out the big words for a moment and simply…
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