How WOWO Radio & Digital Marketing Solutions Work

by | Jun 23, 2016 | Marketing and Advertising Insights, The Not-So-Secret Writings of ScLoHo, WOWO Fort Wayne Radio Advertising with Scott Howard

I have an incredible job.  I get to help businesses succeed.ee

My area of expertise is marketing, media and advertising, something I’ve been doing in Fort Wayne since 2003 and actually for a couple decades before that.

Many businesses struggle with not having enough customers and they don’t know the most effective way to invite people to become their customers.  That’s where I come in.

I have two media platforms to work with and depending on the needs, we may use WOWO radio or we may use a digital solution to use the internet.

Right now, I’ll outline the most common methods that I just presented to someone this week:

WOWO Radio has been on the air for 91 years and is the most listened to radio station in Fort Wayne, Indiana by grown-ups.  100,000 weekly listeners is the number we are told by the radio rating/survey people.

WOWO is an excellent way to reach a mass audience.  With our news-talk format, listeners do not tune out when commercials come on and as a result, we have countless success stories from our advertising partners.  Ask and I’ll share some with you.

The digital marketing solutions are also an extremely effective way to invite potential customers to your business.  I can target ads to reach the specific criteria of people that you want to expose your business to.  I’m not limited to just our area, I have one campaign that is nationwide.  Another is targeted to only certain zipcodes.

With the digital marketing solutions offered by Federated Digital Solutions (the online division of our parent company), I can create a very specific and targeted campaign that is only limited by the parameters we decide.

It’s the combination of these two marketing solutions using WOWO Radio and Digital Marketing that allows me to help you succeed by connecting your business with new customers.

Want more details?  Let’s talk.

Are You Hiding in Plain Sight?

by | May 11, 2016 | Marketing and Advertising Insights, ScLoHo's Web World, The Not-So-Secret Writings of ScLoHo, WOWO Fort Wayne Radio Advertising with Scott Howard

If someone is looking for your business because they want want to spend money with you, or at least consider spending money with you, can they find you?nothing-found

This is a problem with lots of businesses, big and small.

I have a friend who has a successful painting business that he’s been operating for over 30 years.  But you can’t find him unless you know exactly how to connect with him. There are a couple ways to spell his last name and he doesn’t have a website, his Facebook page has less than 100 likes, etc.

I also have friends who have had a successful business for nearly 16 years that does pretty good.  They are local owners of a world-wide franchise, so they can be found online. But they also launched a related side business and due to limited name recognition, they are not being found by people who want to hire them.  I know this because I got an email from someone who was looking for them, but didn’t remember the exact name of the company.  He tried to no avail but it was impossible.

Another friend who had decent exposure online, if you knew her name, but there was a Google Map listing that showed up with all the wrong contact information because she moved.  I learned this old listing was over 5 years old and who knows how many thousands of dollars she has lost because she was “hiding in plain sight”?

This is just 3 examples of a dozen I could mention off the top of my head that I’ve seen this year.  None of these people or businesses are out of business, yet…

I say yet, because the danger is there.  If people don’t know how to find you, how to connect with you or simply can’t because your online presence is missing, wrong or inaccurate, You need to fix it.FDS300

Too busy?  That’s a terrible excuse.  Don’t know how to fix it?  Hire a professional team that specialize in this.  I’ve got one at Federated Digital Solutions and we can help. Contact me now with a text or phone call to 260-255-4357 or email Scott@WOWO.com.

 

Which Problem Do You Need To Solve First?

by | Apr 27, 2016 | Marketing and Advertising Insights, The Not-So-Secret Writings of ScLoHo

Sometimes I tell people, “No, I am not going to take your money for advertising, yet”.

You see, some people think that the answer to their problems is that they need more money and in order to get more money they need more customers. moneychoices

Maybe.

Maybe not.

I have a few questions first.

Like, how many customers did you have last year, last month, last week?

Are they still your customers or are they former customers?

Why are they former customers and spending their money with someone else?

(This is one way to discover or uncover a problem).

Can you/we fix the problem and improve your customer retention rate?

No matter how many new customers you get, if you are screwing something up and losing customers too, then that is the problem you need to fix first.

Let’s try another one…

When was the last time you raised your prices?

Did your suppliers raise their prices on you and did you pass that extra cost to your customer?  (If you didn’t, then it is less profitable today for you to do the same work you did last year.)

No matter how afraid you are to raise your prices to keep up with the increased costs of doing business, you need to overcome this fear or you will drive yourself out of business.  That’s another significant problem.

How about your online presence?  Do you have a mobile friendly website with current info that you are updating regularly?  If not, that’s also a problem.

Some of these problems I can help you solve.  Most of these need to be taken care of before you invest in advertising to get more business.  As I often say in my email signature, “Here to help,”

How Long Have You Been Doing This?

by | Apr 8, 2016 | Marketing and Advertising Insights, The Not-So-Secret Writings of ScLoHo, WOWO Fort Wayne Radio Advertising with Scott Howard

I was asked this question recently.

“Scott, how long have you been doing this?” dd

The problem was I wasn’t sure which “this” he was referring to.

If “this” is working for WOWO & Federated Media, my answer is since 2013.

If “this” is working in the online world, helping businesses market themselves, my answer is since around 2006.

If “this” is helping businesses create an advertising program that follows a strategic marketing plan, my answer is since 1986.

If “this” is working in radio, I can go back to 1976 when I got my first paycheck as a teenage disc-jockey.

Here’s the kicker. I have been a student and teacher of marketing since the 80’s even during the times I didn’t work directly in the business, which I’ve done a couple of times.  It never stopped even during the years I wasn’t paid to do this work.

My marketing mindset was developed during my early years working in Detroit for WMUZ.  I was reading, studying, learning, and practicing marketing strategy planning.  While the tools and mediums have changed over the past 30 years, the principles that work are still the same.

That’s because they are human relationship principles and we simply need to see how to apply them to the various marketing platforms and medias that come along.

I don’t care if we are talking about Facebook, Twitter, Instagram… radio, tv, newspapers… online display ads, ppc ads or pre-roll video ads…   human relationship principles apply and that’s why I say I’ve been doing this for 30 years.

Need help?  Connect with me.