The Genuine ScLoHo aka Scott Howard

The Best Marketing Tip from Seth Godin

August 12, 2015 Marketing and Advertising Insights ScLoHo's Collective Wisdom 0

I saw this bit of wisdom on his blog 10 days ago:

Yes!, please and thank you

Don’t jerk people aroundyoursigncw

Here’s a simple marketing strategy for a smaller company trying to compete in a big-company world: Choose your customers, trust them, treat them well.

Say yes.

Bend the rules.

Show up on time.

Keep your promises.

Don’t exert power merely because you can.

Be human, be kind, pay attention, smile.

Not everyone deserves this sort of treatment, not everyone will do their part to be the kind of customer you can delight and serve. But that’s okay, you don’t need everyone.

When in doubt, be the anti-airline.

Scott Howard aka ScLoHo has 25+ years of experience in marketing , advertising, media and works directly in the radio and digital world from Fort Wayne, Indiana.  Contact him at or 260.255.4357.


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