The Big Picture: Advertising & Marketing Options with Scott Howard

Next week, the long promised reveal will be published.  I’m talking about sharing the actual price of advertising on my radio station, WOWO.

But before I share those nitty-gritty details, today I will share the big picture of what I can offer because of my position with WOWO.

First off, WOWO radio will have their 90th anniversary around March 31st.  Today it is the most listened to radio station in Fort Wayne, Indiana with well over 100,000 weekly listeners according to the independent rating services. For close to 20 years, WOWO has had a News/Talk format 24/7.

Listeners can tune in at 1190am, 92.3FM, or online.  My job involves creating and selling advertising options for businesses that want to attract our listeners.FederatedMediaLogo

WOWO is owned by Federated Media.  In Fort Wayne, we also have a couple of sports talk stations that carry ESPN national radio shows along with local sports talk and sports play by play coverage.  I also create and sell advertising for out ESPN stations.

Federated Media in Fort Wayne also owns and operates other heritage music radio stations including K-105, WMEE and The Bear. I can connect you with trusted sales people from our music stations.

Federated Media goes beyond Fort Wayne, Indiana.  We also have radio stations in the South Bend/Elkhart area and Warsaw area of Indiana.  Also under our umbrella is the Elkhart Truth newspaper.

As an Indiana family owned media company, we have also expanded into a host of all things digital.  Besides connecting businesses with our listeners via social media, text clubs and email blasts and campaigns, we have a whole separate division, Federated Digital Solutions or FDS.

FDS is one of the most comprehensive digital marketing companies that I’ve seen.  I can offer all of the FDS marketing solutions to businesses anywhere in the country.  This ever expanding  list includes:

  • Social Engagement and Reputation Management
  • my logosDigital Branding
  • Lead Generation
  • Responsive Website Design

We have some exclusive arraignments with national vendor partners that are unavailable to others in Fort Wayne and we have an expanding list of success stories as each month goes by.

One more marketing solution that I can offer when it is appropriate falls in the category of Events.  Another division of Federated Media is Federated Entertainment. Several times each year Federated Entertainment produces events that attract our listeners and there are opportunities for businesses to get involved as a sponsor.  The WMEE Baby Fair is a big event each year that is going on tomorrow. Another huge attraction is the Great American Garage Sale in March.

That is the Big Picture of what I have to offer as an advertising and marketing consultant and sales person with WOWO/ESPN/Federated Digital Solutions/Federated Entertainment.

(That’s also a pretty long list of company divisions.)

The bottom line however is your bottom line objective.

You want to attract new customers, and together we’ll come up with a personalized solution that fits you and your business.

Scott Howard aka ScLoHo has 25+ years of experience in marketing , advertising, media and works directly in the radio and digital world from Fort Wayne, Indiana.  Contact him at Scott@ScLoHo.net or 260.255.4357.

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