The Most Important Advertising Question

For the past few Wednesdays, I’ve been taking you on a journey into the world of radio advertising, spilling some insider secrets that some of my previous employers didn’t want you to know.

But today, October 1st, it’s time to ask The Most Important Advertising Question.

Is the advertising you are doing right now making a positive difference for the future?

I don’t mean some theoretical save the planet kind of difference.

I mean a real dollars & cents difference.

Along with a marketing guy, I am also a consumer, like you.

Sunday I decided to fork over a couple bucks and buy the local Sunday newspaper to see what they had inside.

I read a few stories, and noticed the advertisers.

But because I’m more than a consumer and I am a marketing guy, I paid attention to ads that I would not have if I was simply a consumer.

And I was perplexed as to why certain businesses were advertising in the paper or why they were advertising the way they were in the paper.

I saw ads targeted to teenagers.  That was a waste of money.   I saw two ads for competing heating and cooling companies right next to each other.  Another waste of money.

I’m not picking on the paper or the advertisers, but I want to challenge you to stop and think about that question, Is the advertising you are doing right now making a positive difference for the future?

And then let’s talk.  I want you to be smarter with your money.  I want you to stop wondering and start planning for the future.  And I’m here to help.  260-255-4357 or Scott@WOWO.com