The SEO Scam: There is No Magic Fairy Dust
Continuing my 5 day series on why your website sucks and what to do about it…
SEO stands for Search Engine Optimization.
The concept is that your website needs some magic fairy dust from a SEO expert to “Optimize” your site so Search Engine will find it.
Once Google, Yahoo and BIng find your website that has been SEOed, you’ll be at the top of the 1st page of SERP’s (Search Engine Result Pages) and the money will start rolling in and within a matter of month, weeks, days or hours, (if you hire the “right SEO expert, with the very best magic fairy dust) you’ll be able to retire on Easy Street.
It which I say, BULL which stands for, well, cow manure.
The major problem I see over and over again is most folks don’t understand what SEO really is and they buy it as an after-market add on.
Sort of like getting fries and a drink after you bought and ate your burger is more expensive than buying it all at once as an Extra Value Meal, which will save you some cash, compared to buying them one at a time.
As I evaluate websites for business owners and marketing V-P’s, there is a common but backwards way of looking at SEO.
Most websites are created and then they try and add the magic SEO fairy dust to get the results.
Instead, you and the people creating your online presence need to use SEO principles from the very beginning, before your website is created as part of the strategy and organization of the website.
Otherwise, when you come to a firm like the one I work for, Cirrus ABS, we need to re-do major portions of your site, crafting the right content and sometimes tossing out parts of your website that are ineffective, and you paid someone to create.
One last point.
There is no magic fairy dust in the SEO world and run away from those that promise the moon and the stars without doing the approach I just mentioned.
There are “best practices” that need to be followed or you could actually be penalized by the Search Engines, which I know you don’t want.
And Search Engine Optimization is an ongoing requirement not to be ignored but that’s a topic for another day.
Contact me for help and guidance and tomorrow we’ll look at the Social Media Fallacy