From the ScLoHo archives, an article about radio ads with some timeless advice for #ThrowBackThursday,  (You can also apply this to your web ads and tv ads.)

You as a business owner, or advertising professional will grow tired of an ad a lot sooner that the public that you want to reach.

So if you want are starting to want to freshen up or change your ad, take your time. Hold your breath, let it ride for another week or two unless:

  1. The ad is out of date. (Please stop your Valentines Day Sale.)
  2. Uh, that’s about it.

You are more sensitive to the ad because you are paying attention to it. For the average person it will take some extra time and exposure for them to realize you have an ad, then for them to start paying attention and then for them to respond if they have a need.

So relax, and leave it to the professionals that study this. Or contact me and I’ll help you plan for success.