Your reputation matters. It always has. Even before social media and the entire web.
People will talk about you, good or bad. Look at this survey:
This world wide survey shows that if you and your company provide a good job, more than half will tell friends and family about you. Less than 20% would share it on social media. (I don’t have the data but when someone screws up, people can get very vocal on social media.)
Just because you don’t hear about it directly (21% in the above chart), people are talking about you. We call it Word Of Mouth when it’s good. And when they are talking bad about you, we call that your worst marketing nightmare.
Give this some thoughtful consideration and if you need help, reach out to me.