June 30, 2016 by Scott Howard
Our previous article talked about making sure you put together a marketing strategy plan by asking and answering the right questions in the right order. But hand-in-hand with that, I also need you to consider, What Happens When I Google You?
I’m not the only one who does this. With the advances in our mobile tech to be able to search simply by talking, this is quickly becoming the norm. So it doesn’t matter if you Google others, others are Googling you.
Back to the question, What Happens When I Google You?
But right behind that is no results on page one.
According to the internet, you do not exist.
I find this too often with business people that are wanting to promote their business.
Now you need to be found online. That’s more important than a street address and phone number.
And if you are on the first page with a link to what you want people to find when they Google you, excellent!
You need to invest in more than a Facebook page, you really need to pony up the cash and buy your own domain and create at least a landing page that you control and is about you.
- People will Google you to learn about you
- Negative results about you are bad
- Not being found at all is also bad.
- You have the power to be found by creating your own spot online
Need help? Talk to me.
Category Marketing and Advertising Insights, ScLoHo's Media, ScLoHo's Web World, The Not-So-Secret Writings of ScLoHo | Tags: advertising, Facebook, marketing, online marketing, social media, technology, website