What Happens When I Google You?

Our previous article talked about making sure you put together a marketing strategy plan by asking and answering the right questions in the right order.  But hand-in-hand with that, I also need you to consider, What Happens When I Google You?

I do this all the time.  Before I meet with someone, I ask Google to find out whatever it can about that person or business. googlevoicesearch-listening

I’m not the only one who does this.   With the advances in our mobile tech to be able to search simply by talking, this is quickly becoming the norm.  So it doesn’t matter if you Google others, others are Googling  you.

Back to the question, What Happens When I Google You?

The worst that could happen is a bunch of negative results on page one.2016-06-26 (2)

But right behind that is no results on page one.

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According to the internet, you do not exist.

I find this too often with business people that are wanting to promote their business.

In the olden days, before the internet, you needed a physical location and a phone number to be legit.$_35

Now you need to be found online.  That’s more important than a street address and phone number.

2016-06-26 (3)

And if you are on the first page with a link to what you want people to find when they Google you, excellent!

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You need to invest in more than a Facebook page, you really need to pony up the cash and buy your own domain and create at least a landing page that you control and is about you.

Let’s review:

  • People will Google you to learn about you
  • Negative results about you are bad
  • Not being found at all is also bad.
  • You have the power to be found by creating your own spot online

Need help?  Talk to me.

 

 

Scott Howard aka ScLoHo has 25+ years of experience in marketing , advertising, media and works directly in the radio and digital world from Fort Wayne, Indiana.  Contact him at Scott@ScLoHo.net or 260.255.4357.

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