Where Are Businesses Advertising?
I saw this chart last week that recaps which advertising mediums are growing and which are hurting. Radio and Digital media, the two areas I work in are doing pretty good according to this data:
Local radio, which is what I do with WOWO grew over 10% nationally. Meanwhile Print in the form of Free Standing Inserts, Newspapers and Magazines; and TV is in decline. I’m not surprised, are you?