I work in a world of opposites.

I help people solve their marketing problems.1-ziE_Gof9UCAMHXA5WpzVNg

I help them buy the solutions that take care of those marketing problems.

I don’t like selling.

Hang on a second.  Let me clarify.

I don’t like selling stuff to people who don’t want to buy the stuff I have for them to buy.

I prefer to sell solutions to people who want to buy solutions.

So what happens when I offer solutions to people that they should buy but for some reason they can’t or won’t?

I either wait or move on.

See, I prefer a no-pressure method.

If you are a potential client of mine, we’ll work on your schedule to launch because we need to use your time table.

Because I see opportunities as we discuss your business, I will stay on top of things and present options that may not be on your radar yet.  But compared to the sales guy that are focused on their monthly quotas and packages and what-not, I am “no-pressure”.

I call it focusing on the big picture.

Seth Godin wrote about this approach, calling it The Long Run: ScLoHo's Collective Wisdom

It’s about scale. Pick a long enough one (or a short enough one) and you can see the edges.

In the short run, there’s never enough time.

In the long run, constrained resources become available.

In the short run, you can fool anyone.

In the long run, trust wins.
In the short run, we’ve got a vacancy, hire the next person you find.

In the long run, we spend most of our time with the people we’ve chosen in the short run.

In the short run, decisions feel more urgent and less important at the same time.

In the long run, most decisions are obvious and easy to make.

In the short run, it’s better to panic and obsess on emergencies and urgencies.

In the long run, spending time with people you love, doing work that matters, is all that counts.

In the short run, trade it all for attention.

In the long run, it’s good to own it (the means of production, the copyrights, the process).

In the short run, burn it down, someone else will clean up the problem.

In the long run, the environment in which we live is what we need to live.

In the short run, better to cut class.

In the long run, education pays off.

In the short run, tearing people down is a great way to get ahead.

In the long run, building things of value makes sense.

Add up the short runs, though, and you’re left with the long run. It’s going to be the long run a lot longer than the short run will last.

Act accordingly.