I came across some research that backs up something I tell people in person about WOWO radio and Baby Boomer women that I need to share with you.

First off, a couple of quotes from Mediapost:

Today, every fifth adult in the United States is a female over 50. They are the healthiest, wealthiest and most active generation of women in history who control half of the country’s discretionary income and 75% of the country’s wealth. That’s a lot of spending power for one generation of women.


 Boomers are much more tech savvy than given credit for, actually spending more online than millennials—up to $7 billion annually.

one more:

In today’s world, our economy is heavily influenced by Boomer women. Marketers need to recognize that these consumers are not stuck in the “good old days” and that they don’t prioritize buying the brands with which they grew up. Take the time to build a relationship with these consumers. Make it clear that they’re important to you, and they’ll reward you with the $3.2 trillion they spend each year.

I’m a Baby Boomer who is married to one of these Boomer women, and yes, she doesn’t fit the old person stereotype that we used to give to previous generations that reached this age in life.

Now the WOWO Radio connection.

For years I have run into scores of women who tell me they listen to my radio station, WOWO in Fort Wayne.  One of the ways you should use radio to target your ads is to pick a radio station that has listeners that are your target demographic. 

I looked up the latest data to determine which radio stations had the most Baby Boomer women listening and used the demographic females age 50+ and included all the commercial radio stations.

At any given time of the day or night, 24/7, WOWO has more than double the number of Baby Boomer women compared to any other Fort Wayne radio station.  More than the music stations that are programmed to get Boomer women to listen.

So to tie this all together for your company this year,  Baby Boomer Women control 75% of the household spending and in Fort Wayne, WOWO radio is your best option to connect with them and invite them to spend those dollars with you.

Connect with me and I’ll help.