We want to hear success stories.  We cheer for the winners and root for those that are doing their best. Recently the advertising sales team at WOWO was sharing some recent successes of our advertising partners and today, I am passing along some of that info. formula_for_success

I am not going to tell you online who the advertisers are, I don’t have their permission.  But I can privately give you more details on some of these:

  • A small home investment company that buys and sells homes without realtors and mortgage companies. They needed 1 transaction to pay for their first 5 months of advertising.  They have tracked 5 completed transactions in the first 3 months attributed to WOWO listeners.  That’s more than a 500% Return On Investment because it was done in less than 5 months.
  • A dentist located in a neighboring town needed an average of one new patient per week.  Within 3 months on WOWO, they were getting five new patients per week.  Another 500% R.O.I. for a new dental practice.
  • New grocery store comes to Fort Wayne last year. Spends most of their radio advertising with WOWO to promote the grand opening.  It was the largest grand opening month in their company history.
  • Fireworks dealer with two locations both out of town (Fort Wayne) but still in our listening area.  A simple tracking system to measure some of the response was set up that showed WOWO listeners spent over $50,000 in the couple of weeks leading into the 4th of July this summer.
  • A heritage auto body shop just reported an increase of 12% over last year so far.
  • A massive hardware type chain of locally owned stores is beating the national average in their industry by over 3% which is huge.
  • A fast food chain that has struggled in recent years has seen growth in our area of in store sales.  WOWO is a big part of that as they moved a significant amount of their radio budget to WOWO this year. (They spend more on WOWO than any other Fort Wayne station).
  • And here is one I can share their exact words.  It was an event they held this summer and used WOWO radio:The Grace Point 200 was the largest car show ever held in Fort Wayne.  Over 400 cars and 4000 visitors plus a terrific 50’s concert made it a huge success.  Thank you for getting the word out.Rudy

My reason for sharing some of these stories is to show you a couple of things:

  1. We want the advertising and marketing campaigns to work.   Just as much as you the business owner or marketing manager wants success, we do too.  We are working behind the scenes for ways to enhance and improve the results for our advertising partners. This is true of everyone from Art, our seasoned veteran of WOWO to our newest team member Chris.  It’s also true of Lendon, Tracey and myself.  It’s why we work at WOWO.
  2. We have dozens of others that have been advertising with WOWO for years, even decades and they do it because it works.  Having worked for other stations where we had to cross our fingers and toes, hope and pray that the advertising works… we know it works with WOWO when we can work as advertising partners.