I noticed a profound turn of the tables on the employment front this year. Back in March after a trip to Michigan, I started seeing help wanted signs everywhere. A friend of mine started a Facebook Group to match employers with job seekers and now has over 6,000...
I mentioned this a few months ago, that there is a difference in buying advertising and forming an advertising partnership. Recently I have been really focusing on developing those advertising partnerships and committing them to paper in our agreement. In the...
Yesterday I left you with: So how do you deal with Return On Investment as a way to measure the success of your advertising campaign and more importantly how do you feel good about spending money on advertising? Ask the right questions. Know the limitations. Deal with...
An advertising post today. On a topic that I hear from potential advertising partners. The concept is Media Fragmentation. First let's define it. 40 years ago, there were fewer media options for us as consumers. The same with businesses and advertising options. A...
Today I want to call your attention to an event that will occur in Fort Wayne in December. But you need to submit an application this month of August. WOWO's Penny Pitch has been a tradition since 1948. Urgent Update (8/17/15): It was announced this morning, "This...
Time to educate the young'ins... At least that's what it feels like. I recall when I was a hot shot 30 year old advertising & marketing guy in Detroit. And now my kids are that age, but not in the same profession. I work with and hang out with folks who are 30...
I was asked a question the other day about radio station ratings and surveys and where it all comes from... So today, a primer on how radio and other media get this information and what it means. There are two independent companies that conduct surveys to determine...
There are times when I need to walk a fine line. In the marketing worlds I work in there are times when something is just not good. The two areas I work in these days are radio broadcasting and digital marketing with WOWO Radio and Federated Digital Solutions. This...
When I started in the advertising side of radio in Detroit, my radio station had two things we could sell to our advertisers: Commercials Live Remotes Commercials were 30 or 60 seconds long and the live remotes were when we would send a radio personality to your...