Due to the overwhelming success for the employers who joined WOWO radio and Federated Media during the two Fort Wayne Job Fairs we hosted in 2015, we have two Fort Wayne Job Fairs planned in 2016. At the last job fair, some employers waited too long to be included and...
This week I have been talking about advertising partnerships and how that is my preferred way of working. Generally advertising partnerships are a long term relationship with a marketing campaign that continues month after month after month, sometimes for years and...
For #ThrowBackThursday, I dug up this article from the 2008 ScLoHo archives. (What are the ScLoHo archives? It's been more than 10 years that I have been writing and publishing articles online. Over 10,000 were published in the first 8 years on various ScLoHo blogs...
At this very moment, the moment, this article is being published online, I am meeting with Mike. The same Mike I've mentioned the past couple of days. Feel free to review the process that brought us together and how Mike and his business are now advertising partners...
Do you like being sold something? Or would you prefer to buy something? It's an important distinction. Even though the result can be the same. Yesterday I started telling you the story of how Mike became one of my advertising partners on WOWO Radio. It is because...
I've been meeting with a very wise person who last week signed the papers and handed me a check to kick off his advertising campaign on WOWO Radio. Mike is an expert in his business. And he is wise enough to listen and learn from others. Mike and I met earlier this...
From the ScLoHo archives, an article about radio ads with some timeless advice for #ThrowBackThursday, (You can also apply this to your web ads and tv ads.) You as a business owner, or advertising professional will grow tired of an ad a lot sooner that the public...
If I were to say the same thing over and over again for a full minute to try and convince you to do something, would it work? Or if I were to tell you briefly, in about 10 seconds the same thing, but instead of doing it over and over again for a minute straight, I did...
Back to my continuing series on advertising on WOWO Radio. Today, the content of your ad and what follows is excellent advice from a recent newsletter from RAB.com: Commercial specifics get results Radio creative consultant Jeffrey Hedquist Which sounds more...