I have mentioned that most businesses don't want to spend money on advertising, they just want the results from advertising. Sometimes people are further along in their understanding of business basics when I meet with them, they know they need to spend money to...
WOWO Fort Wayne Radio Advertising with Scott Howard
Planning For Surprises
Are you one of those fly-by-the-seat-of-your-pants sort of people? They're the ones who start each day with a blank page and fill it in as the day progresses. The other extreme is the person who knows exactly how many seconds it takes to brush their teeth after each...
Does Radio Advertising Work Anymore?
This month I have had a couple people ask me questions about the effectiveness of advertising on the radio. They asked specifically about advertising on WOWO Radio and traditional radio stations overall. My answer was a qualified yes, advertising on the radio can...
Behind the Scenes at WOWO Radio: Ben
There is this fellow named Ben Saurer that I have known for around ten years. Ben is my manager/coach/boss at WOWO radio in Fort Wayne. Recently I mentioned that I'd tell you about Ben and with him being out of town at the moment, he can't stop me today. Not that he...
The Next #FortWayne Job Fair is April 19, 2016
Due to the overwhelming success for the employers who joined WOWO radio and Federated Media during the two Fort Wayne Job Fairs we hosted in 2015, we have two Fort Wayne Job Fairs planned in 2016. At the last job fair, some employers waited too long to be included and...
Short Term Advertising and Long Term Relationships
This week I have been talking about advertising partnerships and how that is my preferred way of working. Generally advertising partnerships are a long term relationship with a marketing campaign that continues month after month after month, sometimes for years and...
Advertising on the Internet
For #ThrowBackThursday, I dug up this article from the 2008 ScLoHo archives. (What are the ScLoHo archives? It's been more than 10 years that I have been writing and publishing articles online. Over 10,000 were published in the first 8 years on various ScLoHo blogs...
Your Advertising Comfort Level
At this very moment, the moment, this article is being published online, I am meeting with Mike. The same Mike I've mentioned the past couple of days. Feel free to review the process that brought us together and how Mike and his business are now advertising partners...
Becoming An Advertising Partner
Do you like being sold something? Or would you prefer to buy something? It's an important distinction. Even though the result can be the same. Yesterday I started telling you the story of how Mike became one of my advertising partners on WOWO Radio. It is because...