It's a common excuse for people who don't have a blog. And it's a stupid excuse. Smacked you right across the face with that one, didn't I. Write what ever you want to write: Stuff you like Stuff you don't like Stuff you care about Stuff you don't care about Now wait...
When we think of Social Media there are several Social Media Channels and Platforms that come to mind including Facebook, Twitter, Google+, YouTube and LinkedIn to name some of the most popular. Each Channel has a different type of user and participant and those...
A few years ago when I was claiming my spot on social media platforms, one of the accounts I snapped up was a Tumblr account. Not that I needed another social media channel to fill, but I wanted to make sure no one else claimed http://scloho.tumblr.com/ and write...
Never before in the short history of our world have so many people had the opportunity to speak and be heard. All it takes is a connection to the internet to make your voice visible. No longer do you need a printing press, a broadcasting station, or even common sense....
Following up from yesterday's post on QR Codes, I have this piece from Mediapost: 5 Hassle-free QR Code Calls To Action by Paul Prisco There's nothing worse than developing a marketing campaign with a call to action that leads you nowhere. If you're slapping QR Codes...
A few days ago , B.L. Ochman wrote a piece about QR Code failure. Basically she said the problem isn't the QR code, it's the failure of those who try and use them to get people to do something. This is such a basic principle in marketing relationships. We don't live...
Some businesses think so. These businesses want to believe that they don't need to invest in a regular website. But let's draw a line and make a clear distinction between Social Media and websites. The line had become blurry at times. Social Media is a platform that...
Businesses are in business to sell stuff. At a profit. To make money, pay staff and grow. So it makes sense that many will jump on the social media bandwagon and try and sell you stuff. Very few do a good job because they are using social media to push...
Last week the Social Media Scoring Site, Klout.com made a few changes. All across the Twitterverse, Tweeps were crying "FOUL" or in Twitter Terminology #FAIL! Why? Because of this quote from their blog: A majority of users will see their Scores stay the same...