If what you are doing is working for you, fantastic and congratulations. I want to know more about your story of success. Sometime in our conversation I also want to know, "What is your Plan B?" For those of you who answer, "What do you mean, I don't need a Plan B,...
Location – Location - Location In the pre-internet world, it was said that the three keys to success were location, location, location. Your location had to be easy to find and convenient to access. In the internet age, all businesses are easy to find and convenient...
Busiest Shopping Days of Christmas - Are You Ready? For the first time ever, spending on Christmas is expected to exceed $1 trillion dollars, and the majority of this will be spent in 6 fewer days than last year. If you own a retail store, you have heard all the...
Show Them You Appreciate Them! The New Technology World we live in has certainly made some things easier, but in return, it has taken away a lot of the old fashioned customer service and appreciation. There was a time when you made a purchase and you might have...
It's a crazy time in my world of broadcasting. It is Election Week 2019. This year I have been personally involved in the process of helping candidates buy advertising time on my radio station, WOWO radio in Fort Wayne, Indiana. There are a few Business Marketing...
Who Are You and What Do You Do? Does your business name say what you do, or does it leave the public guessing? In a perfect world, the name of a business clearly says what they do or sell…names like Valvoline Instant Oil Change or Lawn and Snow Company instantly...
This week I have a challenge for you if you sell products that are manufactured by someone else. All of your suppliers have a vested interest in your success, and most of them have access to extraordinary marketing funds and resources beyond traditional co-op to help...
My wife and I are Baby Boomers and we have been the generation that most advertisers targeted their marketing to over most of my lifetime. That is until we "aged-out" of the 25-54 age demographic. That started happening in 2001 when the oldest Boomers who were born in...
Recently a friend of mine who is in the advertising business was lamenting about how he has "challenges" getting his clients to pay him in a timely manner. I rarely have this problem and I thought this would be a good topic for an article and podcast. No matter what...