Feelin’ Good

How are the feeling right now?

Are you:

Happy?

Sad?

Excited?

Scared?

Hopeful?

Hurting?

Melancholy?

Enthused?

No matter what you said you are feeling right now, it’s okay.

I just randomly came up with 8 possible emotions that you could be feeling at this moment and if you were in a room filled with 25 other people, I’m sure you could find someone else who is experiencing the same emotion you identified with.

Some of us have days when we go thru all 8 of those emotions in just a few hours.  Others can experience the same emotion for not just hours, but days, weeks, or even longer.

Emotions are part of our human experience and even if you think you are a facts and logic person, your emotions are actually in the drivers seat of your life.  If you are a facts and logic person and you got a little miffed by what I just said, it simply proves the point.

But I’m not here to play with your emotions today.

No, instead I want to help you understand the importance of our emotional side.

Because I write and talk about media and marketing and offer tips for businesses, I’m going to focus on how our emotions work in that context.

The emotional state of the people you deal with are going to have an influencing factor on how that conversation or interaction occurs, just as your emotional state at the moment will too.

Quite frankly there is a lot of negative news out there, and some peoples emotions are rubbed raw.  I’m not even talking about the political stuff, I’m referring to the challenges we are facing as we wrap up 2021.  Prices are going up.  We have shortages of everything from computer chips to staffing shortages.  A year ago we saw empty shelves instead of toilet paper and sanitizing supplies, and in my visit to the store recently, we seem to have plenty now.

There are other reasons people are having a tough time.  In my circle of friends and acquaintances, I’ve witnessed marital discord and divorce, loss of loved ones, either permanently by death, or because of disagreements that are hopefully temporary.

If you own or run a business, realize that your team wants to be the best versions of themselves, but there are other things going on that could be preventing that, at least temporarily.

If you work for someone, what I just said also applies to your boss.

Customers and clients, they are going through the wide range of emotions too, and we just don’t know the full story of what is going on in their lives do we?

I titled this piece, Feelin’ Good, because ultimately that is what we all want.

We want to feel good about our lives, our jobs, our family and friends.

We want to feel good when we spend our money.  

My wife recently spent money on two very different experiences, one was a gift box that included some fun things she picked out to send to out of town family members.  The other was spending money on getting her car repaired.

Two very vastly different reasons to spend, and yet both times she wanted to feel good when she punched in her pin number as she paid for her purchases.

It might be easy to make someone feel good when they are buying gifts, and more challenging to make them feel good when they are spending it on a repair.  But no matter what your business, please do your best to help your customers and staff feel good.

That’s the best kind of marketing you can create, an experience for all that leaves them Feelin’ Good because of what you did for them.

One more tip and this may not be earth shattering but after living in a world where we couldn’t see peoples smiles because of being masked up, please smile purposefully.  Even behind a mask, we can see a smiling face.