Yesterday I shared an article about my generation of Baby Boomers who range in age from 51 to 69 as I kick off the summer of 2015 update on advertising with WOWO Radio. Today I’ll share with you some of the information we get from the rating service we subscribe to about who listens to News/Talk 1190-92.3 WOWO Radio Fort Wayne.
These are approximate numbers, rounded off since I should not publicly publish the exact count.
Total number of weekly listeners age 12 and older for WOWO is about 125,000.
The Baby Boomers are about 45,000 of that total.
There’s another 35,000+ that are older.
That leaves more than 50,000 adults that are between 21 and 54 years old.
Anyway you slice it, WOWO has a lot of listeners. More than most businesses have customers. Coming up tomorrow, I’ll give you a peek at why they listen as I share what you’ll hear on WOWO in 2015.
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