The Problem with Superbowl Commercials

In years past, when I was blogging on a daily basis, I would feature the previews of the national TV ads that were scheduled to air in the Superbowl.

No need to do that anymore, there are plenty of other websites that share those links and ads.

But there are two problems with advertising in the Superbowl.

First off if you are a local business, the quality of your ad is going to be pretty crappy compared to the national ads that spent millions in production costs.  That alone doesn’t paint your business in the best light.

2nd, if you think that spending your ad budget all on one day to ride the coat tails of the Superbowl is a good move, we need to talk.  For a local business to spend all their money on this is stupid.

Why?   I’m going to use a new Dodge Ram Truck ad to explain.

Watch, then contact me.  You can even get a free marketing tips newsletter in your email if you sign up below.

Enjoy the game.