Insider Information on WOWO Radio Advertising & Federated Digital Marketing Solutions with Scott Howard
Stop the Ad-Speak
The dictionary definition of cliché is, “a hackneyed or over-used expression which has literally become meaningless over time.” Why would anyone invest their hard-earned advertising dollars in an expression that has literally become “meaningless?” In fact, clichés can...
The Danger of Relying on Facebook
Last Tuesday, the world freaked out because of a glitch in the internet. Specifically Facebook's parent company Meta, and most of their affiliated social and internet related sites and features became inoperable starting around 10am eastern time. I am actually writing...
Reintroducing ScLoHo
Last week, when I was recording the podcast version of my weekly update I mentioned briefly what a ScLoHo is. Today, that is the focus of both this article and podcast episode. If this is the very first time you've listened to the Scott Howard Genuine ScLoHo Media and...
