It’s Media Report Card Time!

Yesterday I was reading an article from MarketingCharts.com so you don’t have to, no, really I do enjoy looking at this kind of stuff and pulling out some of the highlights.

It relates to an upcoming podcast episode and article I wrote that will be debuting in a couple days, too.

Here’s the highlights:

  1. We are spending more time with “Media” than ever before.  Over 12 hours a day. Technically this would have been impossible a few years ago, but not now.  Which brings us to the second highlight:
  2. Multi-tasking is in full swing and for media that means watching more than one screen at the same time. Those smartphones are being used by more and more of us instead of staring at the TV screen like zombies when the commercials come on.
  3. Print Media is shrinking.  Not just the number of pages or the number of readers, but the time spent reading newspapers and magazines by each person is dropping.  Over the last 5 years, each of us who still read print spend 15 minutes less every day.
  4. Radio listening, according to the report is steady. More on this in a second.
  5. Time spent with Digital media continues to grow.  No surprise to any of us right?

Those last two items, Radio and Digital are the two areas that I work in and can help you craft an effective plan to use radio and digital to grow your business.  Want to know more?  Ask me.  Also check out this weeks Genuine ScLoHo Media & Marketing Podcast episode Thursday on this website.  Here’s a link.

Scott Howard aka ScLoHo has 25+ years of experience in marketing , advertising, media and works directly in the radio and digital world from Fort Wayne, Indiana.  Contact him at Scott@ScLoHo.net or 260.255.4357.

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