When I say, The Human Relationship Factor in Advertising, you probably can apply this to nearly all of your marketing. Today however, we'll just look at the paid advertising you are doing or considering. No matter what the technology improvements and new platforms...
Before I started this article I Googled, Advertising vs. Marketing, and came up with several quotes. Before I share them, here's my simple truth that I live by: Everything that you do is an element of your marketing. Advertising is the paid portion of it designed to...
Welcome to this humble website of mine. Now that we are back and recovered from the holidays, I wanted to set the stage for what you can expect to see at this website this year. First, the name. The URL: ScottHoward.me was not my first choice when I launched this...
It's that week when things are either very slow or very busy. However next week will really be busy with the start of 2016 in full swing. That's why it is urgent that you do this today. Google wants to help your business be found and they have a quick and easy tool...
Being a grandparent is much different than it was 40 years ago when I was a teen and my grandmother was alive. It's also much different than 20 years ago when my parents were grandpa and grandma. I became a step-grandpa when I married in 2001. My wife's son, had a...
Two weeks ago, my dentist sent me a text message reminding me of my upcoming appointment for a cleaning. I appreciated the reminder because I never wrote it down or saved in electronically or any of that stuff. I knew in the back of my mind it was sometime this...
It's the eve of my birthday. It's also what has been dubbed #TBT or #ThrowBackThursday where you share something from your past. I went to the ScLoHo archives of 2008 and found a story that I'm updating for 2015: Relationship Based Personal Marketing This is a...
Wrapping up the week with another link to one of my advertising partners on WOWO Radio, today a company that is an industry leader that you not have heard about: WaterFurnace International. With a history dating back to 1983,WaterFurnace is the industry leader in...
Continuing to turn the spotlight on some of my advertising partners at WOWO Radio, today it's Doc Dancer Heating, Cooling, and Generators. Doc Dancer has been a Fort Wayne institution for nearly 70 years. (These articles are not paid for by anyone, they are simply...