The summer of 2015 update on advertising with WOWO Radio continues today with an update on what my manager calls, "My Secret Sauce". When I joined WOWO's sales team in 2013, most of the others were focusing on offering 60 second commercials, which as I mentioned...
The summer update of Advertising with WOWO Radio continues today with a smack of reality. When I first revealed the cost of advertising on WOWO in Fort Wayne back in February, I mentioned that there was some wiggle room. That's changed a bit. Advertising on WOWO...
More insight on advertising with WOWO Radio. Today, a little discussion about why we have so many listeners, what they are listening to, and why. WOWO is 90 years old this year. My family moved to Fort Wayne when I was 6, but I'm guessing it wasn't until I was 10...
Yesterday I shared an article about my generation of Baby Boomers who range in age from 51 to 69 as I kick off the summer of 2015 update on advertising with WOWO Radio. Today I'll share with you some of the information we get from the rating service we subscribe to...
Time to lay the groundwork for advertising on WOWO Radio. This is the place that has been my work home since the end of 2013. Today I'm kicking off the summer of 2015 version of Advertising with WOWO Radio. I'm 55. Technically I am a baby boomer, the generation born...
A couple weekends ago my wife asked me to vacuum a couple of rooms, which is normally no big deal. But things got a little complicated when I tried to plug the vacuum in to the first "outlet". It was next to a chair in a spare bedroom and even though I couldn't see...
I saw this over the weekend in a blog post from Seth Godin, and thought, yes, these are 7 Essential Marketing Questions to Ask Yourself before you start spending money to advertise: Every marketing challenge revolves around these questions WHO are you trying to reach?...
Yesterday I mentioned using LinkedIN, Facebook and Twitter as Sales Tools. Today, I'll share an overview of how I use them. Things to remember: Each Social Media platform is different. Don't auto post the same stuff on each of them. LinkedIN is a professional...
Face it. Every business needs customers. And every business will need new customers. Customers are the ones that spend their money with your business. Your business needs money to operate. You will lose some customers, it's okay, all businesses have attrition. Some...