Today I want to call your attention to an event that will occur in Fort Wayne in December. But you need to submit an application this month of August. WOWO's Penny Pitch has been a tradition since 1948. Urgent Update (8/17/15): It was announced this morning, "This...
Time to educate the young'ins... At least that's what it feels like. I recall when I was a hot shot 30 year old advertising & marketing guy in Detroit. And now my kids are that age, but not in the same profession. I work with and hang out with folks who are 30...
I was asked a question the other day about radio station ratings and surveys and where it all comes from... So today, a primer on how radio and other media get this information and what it means. There are two independent companies that conduct surveys to determine...
There are times when I need to walk a fine line. In the marketing worlds I work in there are times when something is just not good. The two areas I work in these days are radio broadcasting and digital marketing with WOWO Radio and Federated Digital Solutions. This...
When I started in the advertising side of radio in Detroit, my radio station had two things we could sell to our advertisers: Commercials Live Remotes Commercials were 30 or 60 seconds long and the live remotes were when we would send a radio personality to your...
The summer of 2015 update on advertising with WOWO Radio continues today with an update on what my manager calls, "My Secret Sauce". When I joined WOWO's sales team in 2013, most of the others were focusing on offering 60 second commercials, which as I mentioned...
The summer update of Advertising with WOWO Radio continues today with a smack of reality. When I first revealed the cost of advertising on WOWO in Fort Wayne back in February, I mentioned that there was some wiggle room. That's changed a bit. Advertising on WOWO...
More insight on advertising with WOWO Radio. Today, a little discussion about why we have so many listeners, what they are listening to, and why. WOWO is 90 years old this year. My family moved to Fort Wayne when I was 6, but I'm guessing it wasn't until I was 10...
Yesterday I shared an article about my generation of Baby Boomers who range in age from 51 to 69 as I kick off the summer of 2015 update on advertising with WOWO Radio. Today I'll share with you some of the information we get from the rating service we subscribe to...