ScLoHo Media & Marketing
The weekly published articles written by Scott Howard aka ScLoHo
Features Vs Benefits
This month of May I'm sharing a recent articles from my weekly Sound ADvice Newsletter. It's free just for the asking and if you want to be added, drop me a note to Scott@ WOWO.com. Every year there are millions of drills sold across North America. But here’s the...
A Lesson on Advertising from Preachers and Teachers
For the month of May I'm sharing recent articles from my weekly Sound ADvice Newsletter. It's free just for the asking and if you want to be added, drop me a note to Scott@ WOWO.com. The goal of every preacher and teacher is to grab the attention of the people they...
Once in a Lifetime Eclipse
It's been a few weeks but on April 8th millions of us in the United States were in the path of a solar eclipse. Here in Indiana, the main event was shortly after 3pm as the moon blocked the light from the sun for a few minutes. Where I live, Ft. Wayne, Indiana, we...
Lessons from the NCAA Basketball Finals
It's been a few weeks and hopefully the sting of your broken bracket has faded enough to apply some lessons from college basketball to our businesses. Living in Indiana, I was rooting for the Purdue Boilermakers to win it all. In my family we even have a Purdue grad,...
Pitfalls of Pinpoint Targeting
A little of this and a little of that can work when making cookies in the kitchen. But when it comes to marketing your business, having the correct “Media Mix” is crucial to capturing your immediate sales, and more importantly, your future sales and market share....
No Quick Fix
One of the concerns that I sometimes hear when talking to a business owner about investing in an advertising campaign is how long it will take to get results. Or a variation is the opposite... Can we handle all the business we get if we start advertising with your...
Older and Wiser
Facts are facts, right? Yes and no. When you look at numbers or other facts, it's often not enough to just look at the raw data. We can learn so much more by digging deeper and being curious. Curiosity is a term that came up in a recent conversation with a friend...
Stop the Ad-Speak
The dictionary definition of cliché is, “a hackneyed or over-used expression which has literally become meaningless over time.” Why would anyone invest their hard-earned advertising dollars in an expression that has literally become “meaningless?” In fact, clichés can...
Narrow Minded Marketing
The goal of your advertising should be to increase both your sales and your brand identity. But all too often we overly focus on analytics or demographics when creating our media plans. Narrowly targeting often means you are missing the much larger population of...
The Danger of Relying on Facebook
Last Tuesday, the world freaked out because of a glitch in the internet. Specifically Facebook's parent company Meta, and most of their affiliated social and internet related sites and features became inoperable starting around 10am eastern time. I am actually writing...
Reintroducing ScLoHo
Last week, when I was recording the podcast version of my weekly update I mentioned briefly what a ScLoHo is. Today, that is the focus of both this article and podcast episode. If this is the very first time you've listened to the Scott Howard Genuine ScLoHo Media and...
Lure Them In
The dictionary defines the word lure when used as a verb as, “tempt (a person or animal) to do something or to go somewhere, especially by offering some form of reward”. Lure can be a negative word, but whether it’s fishing, hunting, selling, or advertising, setting...
3 Ways To Grow Your Business
Last week subscribers to my SoundADvice email newsletter learned we the advantages of knowing your competitors and finding ways or areas where you can exploit your competitors’ weaknesses and find areas where you can grow your business. As owners or managers of a...
QR Code Mania
Sometimes technology comes before it's needed and then there is a triggering event that propels that emerging technology towards mainstream use. This is the story of QR codes. Do you use them in your business? They've been around for quite awhile and some of the early...
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