ScLoHo Media & Marketing
The weekly published articles written by Scott Howard aka ScLoHo
The State of Radio and WOWO in 2024
Is Radio still a viable advertising media in 2024? The TL;DR answer is yes. Last week I shared the story of the demise of our local newspapers over the past 20 years and my insider numbers. Today, I'll review the local radio scene and include some numbers from a...
What Happened to Our Newspaper?
I get to work with all kinds of businesses, new ones, old ones, online only and brick and mortar only along with many that are some kind of combination of all these factors. This is the final few months for one of my favorite clients in Fort Wayne, a retail shop that...
Getting Your Business Priorities Aligned
What kind of disconnect in your business model do you need to fix this year? 4 years ago with the Covid-19 Pandemic shutdowns, there was a whole heck of a lot of disruptions as we were exploring the great unknown about a virus that we were told could wipe out a...
The ROI Problem
I'm going to start off the new year with a story. In 2023 I was invited to be a guest speaker at Trine University and ended up presenting information to a class in October and was invited back to be on the judges panel for the students final project. The students had...
Business Lessons from “A Christmas Story”
With Christmas and New Years days falling on Monday's this season, I am going to take a couple weeks off from the podcast and even publishing next week Both will be updated with fresh material on January 8, 2024. In the meantime, I am sharing the content from last...
Are You Open to Ideas
How was your year? Are you excited about next year? As a business owner, or manager or even someone without a title, every once in awhile we should stop and plan for the future. Problem is many people do it alone, or with limited input. Last week subscribers of my...
64 years ago
It's birthday week for yours truly. And there's not much that I want, because if I really want it, I usually buy it myself. Of course the best things in life aren't things that you can buy anyway. I've been doing a lot more reflecting on things lately, compared to a...
On The Road Again
'Commutes Are Back' As Time Spent With AM/FM In Cars Hits Eight-Year High. That was the headline of an InsideRadio.com story last month and that's great news for those of us in the radio broadcasting industry. It's also fantastic news for businesses that want to reach...
Top 10 Holiday Shopping Days of 2023
If the experts are correct, retailers should get set for a very Merry 2023 shopping season. According to the 2023 Deloitte holiday survey, the holiday spirit and spending will rebound and consumers expect to spend $1,652, surpassing pre-pandemic levels for the first...
Digital Discrepancies
I was born in the 1900's. I heard that line last month when comedian Nate Bargatze was hosting Saturday Night Live. Of course I didn't watch it live on Saturday night, I saw it a few days later because we have YouTubeTV as our streaming service and my wife was...
Building Momentum
Are you the type of person who jumps out of bed in the morning full of energy and ready to take on the world? Or are you like the rest of us adults who start a little slower, with a morning routine that perhaps includes a cup of coffee to perk up your senses and as...
Leadership Lessons
What does it take to be a leader? That question was asked of myself and a couple dozen others this summer at a half day retreat our company held in August. The answers were plentiful and good, as most of us were in a leadership position. Some of us had a leadership...
It’s Not Just The Facts Ma’am
First a few facts... We've gone thru a challenging number of years in the political world as divisions between Republicans and Democrats have become more prominent, at least at the national level in our country. Those on the left accuse those on the right of not...
Duty Calls
When you are good at something and recognized as being good at it, but you've stepped away from it and now the challenge to return to it comes up, what's your response? That's the position I found myself in earlier this month and it's a position that I've been in...
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