ScLoHo Media & Marketing
The weekly published articles written by Scott Howard aka ScLoHo
ScLoHo Insider Extra: Social Media Marketing Trends
What's a ScLoHo Insider Extra? It's an extra article that I (ScLoHo) published that is not going to be available on the Genuine ScLoHo Media and Marketing Podcast. That's the Extra part. You as a follower, are an Insider. Before I began the podcast in 2017, I would...
Return On Your Advertising Investment
Return On Investment is a common term, but often I run into business owners who have no idea that they can calculate a Return On Your Advertising Investment. Do you know how to do this? First of all, I'm not going to assume that you know what Return On Investment...
Authentic and Appropriate
This week, we are going to talk about a subject that goes beyond media and marketing, it's about being Authentic and Appropriate. The backstory on this subject is that being Authentic and Appropriate is how I strive to live my life. However I was recently talking to a...
Integrated Marketing and Other Insider Terms
Do job titles matter? I work for WOWO radio and a few years ago, our parent company, Federated Media began calling their advertising salespeople: Integrated Marketing Managers or Integrated Marketing Specialists or some other variation. The keywords are Integrated...
Scott Howard’s Approach To Advertising Sales
Just what do you do, Scott? It's a question I am asked regularly because I often don't fit the stereotype of an advertising salesperson. A few years ago, before I was doing the Genuine ScLoHo Media & Marketing Podcast, I wrote about what I do and today, let's...
You ALWAYS Need New Customers
One of the weirdest things I sometimes hear from business owners is, "we are busy enough, we don't need to advertise to get new customers." Sorry, but you ALWAYS need new customers, and today, I'll tell you why. I had a conversation recently with a new business owner...
Did The Advertising Work?
A recent conversation I had with a new advertising partner included a variation on the question, Did The Advertising Work? It's not an easy question to answer if you don't know how to measure and that's why I ask questions that pertain to expectations and...
You Are Throwing Away Money
If I asked you for $100 in cash and you gave it to me, and then I proceeded to tear that Bennie into about 15 little pieces like confetti, you'd think I was crazy, right? Well, You Are Throwing Away Money every year. Maybe not as obvious as what I just described but...
The State Of Media Advertising 2018
The President does his annual State of the Union Address, the Governor and Mayor of Indiana and Fort Wayne do their annual State of the State and City Addresses, so how about a look at The State Of Media Advertising? As we wrap up the 1st quarter of 2018, several...
The WOWO Radio Advertising Advantage
Today, I'm going to share with you something that is unique in Fort Wayne, Indiana and that is The WOWO Radio Advertising Advantage. There is a uniqueness that is rare in the advertising world that WOWO has and one other station in Detroit had it when I worked there a...
How’s Your Online Visibility?
We are well into 2018 and I have a very important question: How's Your Online Visibility? When was the last time you did an overhaul of your website? If it's been more than 18 months, your business is hurting. I sell a variety of radio and digital advertising...
Reach & Frequency Matter When Buying Advertising
Last week I spoke with one of my advertising partners about some changes we are making to their marketing strategy and how Reach & Frequency Matter When Buying Advertising. Even though we've been working together for several years, they needed a refresher on what...
Selling a Salesperson
I bought a car this month and thought I'd share some lessons for you and your business in this essay I'm calling Selling a Salesperson. While I am keenly aware of the process because of my profession, the general public is more aware of the tactics too than ever...
This is Not A Trend
It's important to note the difference between real long term changes and short term flukes. Just like it is important to know the difference between a new trend and something that is historically predictable. Since I write about advertising, media and marketing, I'll...
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