ScLoHo Media & Marketing
The weekly published articles written by Scott Howard aka ScLoHo
WOWO & The Boomer Women
I came across some research that backs up something I tell people in person about WOWO radio and Baby Boomer women that I need to share with you. First off, a couple of quotes from Mediapost: Today, every fifth adult in the United States is a female over 50. They are...
Big Bang or Slow & Steady?
What kind of marketing and advertising plan is best? A Big Bang or Slow & Steady? All depends on what you're needing to accomplish. Every once in awhile I see businesses do the exact opposite of what would work best for their goals. First, let's lay out the...
The Human Relationship Secret to Marketing Success
Over the years, I've mentioned that you need to use Human Relationship Principles in your marketing and today, I'm going to take the time to lay it all out for you with The Human Relationship Secret to Marketing Success. First, let's talk about the problem with a...
Name Your Favorites
If I asked you to Name Your Favorites in a number of categories, depending on the category, you could easily rattle off your top two or three, right? Here's an example: Name your favorite food. I'll wait a second. Depending on where in the world you live, and how...
The Google Advertising Myth
The Google Advertising Myth continues to live. Last month, a friend of mine that I see every Wednesday morning at a Business Network International breakfast meeting was telling me and another friend that the only advertising that worked for him in 2017 was Google. His...
1968 + 50
Hindsight is fascinating. This year, 2018 there are going to be multiple anniversaries of events that happened half a century ago. 1968. It was a year had many life changing events including civil rights battles, political assassinations, and even some good stuff too....
The WOWO Word Of Mouth Advantage
Word of Mouth with a Bigger Mouth. That's a pretty accurate description of the non-traditional advertising options I use with WOWO radio that go beyond what any other advertising medium offers. Before I go into the details, I'm going to share a couple of highlights...
Time to Go BIG in 2018
It's your time, Time to Go BIG in 2018. The last few years I have been with WOWO Radio, I have worked with and observed two very distinct types of business models. There are the leaders and the rest. The leaders are the ones that decided to take a leap of faith and...
6 Weeks
I resolve to ____________ in the new year. That's a common theme that many people have and unfortunately, about 6 weeks into the new year, by Valentines Day, 75% of those resolutions are broken. Want to know why the other 25% are successful? It's often related to...
TV Audiences Are Shrinking (still)
TV Audiences Are Shrinking was the title of a story I wrote a decade ago, and unfortunately, the major television broadcast networks are still getting clobbered. There was hope for some Television folks that in the age of cord cutting, as people dropped their cable TV...
WOWO Radio & The Christmas Coffee
I'm here to tell the story of WOWO Radio & The Christmas Coffee, that surprised even me this month. And let's clear up some conceptions about the power of advertising. Advertising is not some magical superpower that will automatically convert those exposed to your...
The Heart of the WOWO Radio Listener
It's time for Penny Pitch and time to share with you what I know about The Heart of the WOWO Radio Listener. First let me share with you what Penny Pitch is all about. Penny Pitch began in 1948, as a way for WOWO radio listeners to give to help those in need. It...
Your Digital Marketing Is Bologna
Why do I say Your Digital Marketing Is Bologna? Especially because I actually sell online digital marketing solutions along with the more traditional radio advertising solutions? Because it hit me the other day, that those people who only sell digital marketing are...
Is Advertising an Expense or an Investment?
The question that every business owner has to come to grips with, "Is Advertising an Expense or an Investment?", because it can determine the success or failure of your business. Your view towards advertising is one of the keys to success. Let's jump in and take a...
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