Time to lay the groundwork for advertising on WOWO Radio. This is the place that has been my work home since the end of 2013. Today I'm kicking off the summer of 2015 version of Advertising with WOWO Radio. I'm 55. Technically I am a baby boomer, the generation born...
Face it. Every business needs customers. And every business will need new customers. Customers are the ones that spend their money with your business. Your business needs money to operate. You will lose some customers, it's okay, all businesses have attrition. Some...
Recently I have been faced with a question regarding my work with radio station WOWO,,, Is radio advertising appropriate for Business to Business marketing? My simple answer is, "Why not?" Seriously, let me walk you through this. Businesses are run by people. It's the...
How many times do you need to invite someone to do something before they say yes? If you are inviting me to my grandsons birthday party, the answer was once. But if you are inviting me to spend money on a new phone, you better keep inviting me over and over again....
It's a curious purchasing decision. Advertising and marketing services. Recently I was talking with a business owner about the success rate of ad campaigns that we do on WOWO Radio. You see, I have been very presently surprised at the results some of our advertising...
I have mentioned that most businesses don't want to spend money on advertising, they just want the results from advertising. Sometimes people are further along in their understanding of business basics when I meet with them, they know they need to spend money to...
Are you one of those fly-by-the-seat-of-your-pants sort of people? They're the ones who start each day with a blank page and fill it in as the day progresses. The other extreme is the person who knows exactly how many seconds it takes to brush their teeth after each...
This month I have had a couple people ask me questions about the effectiveness of advertising on the radio. They asked specifically about advertising on WOWO Radio and traditional radio stations overall. My answer was a qualified yes, advertising on the radio can...
There is this fellow named Ben Saurer that I have known for around ten years. Ben is my manager/coach/boss at WOWO radio in Fort Wayne. Recently I mentioned that I'd tell you about Ben and with him being out of town at the moment, he can't stop me today. Not that he...