The summer of 2015 update on advertising with WOWO Radio continues today with an update on what my manager calls, "My Secret Sauce". When I joined WOWO's sales team in 2013, most of the others were focusing on offering 60 second commercials, which as I mentioned...
WOWO Fort Wayne Radio Advertising with Scott Howard
The Cost for a 60 Second Commercial on WOWO Radio Right Now
The summer update of Advertising with WOWO Radio continues today with a smack of reality. When I first revealed the cost of advertising on WOWO in Fort Wayne back in February, I mentioned that there was some wiggle room. That's changed a bit. Advertising on WOWO...
Why is WOWO the Most Listened to Radio Station in Fort Wayne?
More insight on advertising with WOWO Radio. Today, a little discussion about why we have so many listeners, what they are listening to, and why. WOWO is 90 years old this year. My family moved to Fort Wayne when I was 6, but I'm guessing it wasn't until I was 10...
The Other Faithful WOWO Radio Listeners
Yesterday I shared an article about my generation of Baby Boomers who range in age from 51 to 69 as I kick off the summer of 2015 update on advertising with WOWO Radio. Today I'll share with you some of the information we get from the rating service we subscribe to...
The Faithful WOWO Radio Listeners
Time to lay the groundwork for advertising on WOWO Radio. This is the place that has been my work home since the end of 2013. Today I'm kicking off the summer of 2015 version of Advertising with WOWO Radio. I'm 55. Technically I am a baby boomer, the generation born...
How to Get New Customers
Face it. Every business needs customers. And every business will need new customers. Customers are the ones that spend their money with your business. Your business needs money to operate. You will lose some customers, it's okay, all businesses have attrition. Some...
Is Radio Advertising Appropriate for B 2 B Marketing?
Recently I have been faced with a question regarding my work with radio station WOWO,,, Is radio advertising appropriate for Business to Business marketing? My simple answer is, "Why not?" Seriously, let me walk you through this. Businesses are run by people. It's the...
Invite, Invite and Invite Again
How many times do you need to invite someone to do something before they say yes? If you are inviting me to my grandsons birthday party, the answer was once. But if you are inviting me to spend money on a new phone, you better keep inviting me over and over again....
An Advertising Guarantee?
It's a curious purchasing decision. Advertising and marketing services. Recently I was talking with a business owner about the success rate of ad campaigns that we do on WOWO Radio. You see, I have been very presently surprised at the results some of our advertising...